From the Founder Archives | Decoding Draupadi

“My business deserves a better founder.”

by Chandni | Mar 14, 2023 | From the Founder

“My business deserves a better founder.” This thought lives in my head rent-free. And, it’s just as much bullshit as it is true. But first, some context. What do I do? I run a women-focused marketing agency, Decoding Draupadi, that helps brands market to women...

Here’s why most ideas die and how I made sure DD didn’t.

by Chandni | Feb 22, 2023 | From the Founder

You know that unfinished strategy document resting on your cloud right now? Some idea that intrigued you, but got buried in analysis paralysis? Or, a design that you spent hours creating; “Is this cool enough to be the intro slide of my YouTube podcast?” you must’ve...

Lessons on Delegation in an Open, Non-Hierarchical Workplace

by Chandni | Feb 11, 2023 | From the Founder

I feel like an imposter, writing about delegation because what the hell do I know about it? But, maybe that’s why I should write about it. About what went wrong, how I’m solving it, and how others have been reacting to it. I think I picked this up from Dickie...