The DD Blog
Leading Mumbles into Conversations
Being Right on the Data Is Never Enough | Decoding Draupadi
A conversation with Bhawana Raj, finance and strategy leader, the invisible glue in every room she is in, and someone learning to let go a little. Bhawana Raj leads a team of over fifty people. She is the person everyone turns to when things need to get...
The Right Decision Is the One That Puts You Where You Can Stretch the Most | Decoding Draupadi
A conversation with Ashima Gaur, growth and category strategist, and someone who traded certainty for proximity to impact and has not looked back since. Ashima Gaur left a stable healthcare MNC role straight out of her MBA for a category role at Swiggy. ...
Strong in Ways That Don’t Look Loud | Decoding Draupadi
A conversation with Manvi, brand manager, early ownership taker, and someone quietly building a self that feels a little more whole. Manvi moved fast. From social media and communications into brand ownership earlier than most, she has spent the last few years...
Just Getting Up and Doing It Again| Decoding Draupadi
A conversation with Sneha Vohra, brand and content strategist, quiet observer, and someone who shows up even on the days it feels impossible. Sneha Vohra thinks carefully before she speaks. You can tell from her answers: precise, honest, occasionally uncomfortable in...
Marketing Can Amplify Desirability. It Cannot Create It | Decoding Draupadi
A conversation with Ruchi, brand manager, dancer, and someone figuring out how to hold all her worlds at once. Ruchi came to brand roles through product, curation, and merchandising. That path matters. It means she understands desirability from the inside out. Not...
Real Women Don’t Want to Aspire. They Want to Feel Seen| Decoding Draupadi
A conversation with Jyoti, brand and growth strategist, and someone building resilience from the inside out. Jyoti has a very clear point of view about what women actually want from brands. Not aspiration. Not the polished version of a life slightly out of reach....
Good Work Rarely Looks Polished in the Process | Decoding Draupadi
A conversation with Mallika Fatehpuria, marketer, content creator, and someone learning to let things be what they are. Mallika Fatehpuria doesn’t think of good work as something that reveals itself after it’s out in the world. For her, it’s usually visible much...
Blazer has six letters. So does Chains.
By Muskan Goel The internet picks its new favourite word every few months. Right now, that word is authenticity. You've seen it, I’ve seen it; every LinkedIn expert, every personal brand coach, every Instagram guru, with a ring light and a linen shirt will tell you...
Khan Sir’s Statement Was Wrong. Here Is the Damage It Is Actually Doing.
Beyond the outrage, beyond the obvious. What this moment reveals about what we are quietly teaching an entire generation, and why it is so much harder to undo than a viral clip. Let us get the obvious part out of the way. Yes, the statement was wrong. Yes, reducing...
The Traveller Who Happens to Work in Marketing | Decoding Draupadi
A conversation with Pranavi Chhikniwala, marketer, solo traveller, and someone who quit her first job with 20K in savings and never looked back. Pranavi Chhikniwala will tell you she is a traveller, reader, and writer, in that order. Marketing comes after. She leads...