White women? Black women? The world wide web and the Google Search Engine is rather imperialist and racist. Not just with babies’ hands.

Come back to our example. Unless you explicitly look for women of other ethnicities, you are going to be hard pressed to find even one in 50 images that represent us.

And that is not okay. Think about a young child in Mumbai, looking to make a presentation on women empowerment. Or a blogger looking for stock images to talk about bachelorette party ideas. What will the child think if all they see are white women? On a blog article, what is the impression that such images make? That only white people are clickable? That only they live a certain kind of life? That being brown is the sum total of a brown woman’s identity, that she is on the margins, whereas white is the default?

We hang out. We go to clubs. We celebrate the end of our singledom. We are leaders. We relax by the beach. But we are nowhere to be seen.

As changemakers, we cannot just sit back and wait for the world to come around. For someone, somewhere to realise that representation matters everywhere, in the digital world too, and then fix their algorithm one issue at a time.