DECODING DRAUPADIWork with us
Reach her where she already trusts the room.
Decoding Draupadi works with brands that want to reach urban working women in India, through research, women speakers and campaigns. The world is still learning to build comfortable spaces for women to thrive in. We experience it ourselves. As a women-first team building for fellow women, we help brands and organisations create work that is authentic, relevant and useful to the women they want to reach.
01
Research
We study the woman your category keeps missing: how she earns, spends and decides, and where brands still talk past her. Start with Decoding Her 2026, our report for marketers.
02
Speakers
Most panels are still missing a woman. Find women experts across industries for your stage, panel or conference through Draupadi on the Dais.
03
Campaigns
We design communication and campaigns that speak to the needs and interests of your women consumers. Our team of marketers, designers and strategists works with brands across industries. Most of the time it doesn't take a 360° shift, just carefully curated, thoughtful communication.
We also do
Community and events
Reach a women-only community of 10k+ creative professionals, and co-host meetups, workshops and networking events that bring it offline.
Inclusive stock imagery
Through Show, Don't Tell we're building a library of stock images of brown women living full lives. Use our images, or commission a shoot with our photographers.
Who you reach
Urban working women in India: earning, spending and making their own decisions. Through us you reach:
- 10,000+ women in Draupadi at Work, our WhatsApp community for women in creative work
- 27,000 followers on Instagram
- 5,000+ readers of our newsletter
- Viewers of the Decoding Draupadi Podcast, which we make in-house
- Women at our events, from Draupadi's Darbar open mics in Mumbai, Pune, Delhi, Bangalore, Chennai and Ahmedabad to a Galentine's party for 150 women
Work we've done
We ran the #MySecondThought campaign with Cranberry.Fit, and have worked with Yellow, AMFI and C4E.
Our own projects show how we work. Show, Don't Tell is a library of stock images of brown women. Draupadi on the Dais lists 100+ verified women speakers. Decoding Her 2026 is our report for marketers on how women in India earn, spend and decide.
How to start
Write to ak@c4e.in with your brand, the women you want to reach and what you have in mind, even if it's a rough idea. We'll set up a call, suggest what would work and send a quote after that. Most brands start with a content or brand campaign, and we plan each one so it gives you more than one result: an event can also become content, a series and stories your team can use.
Questions people ask
What can brands do with Decoding Draupadi?
Brands work with us on research into how urban working women in India earn, spend and decide, on women speakers for panels and events, and on campaigns, content and events made for women. Most brands start with a content or brand campaign. Read Decoding Her 2026 to see how we think about this audience.
Who is the Decoding Draupadi audience, and how big is it?
Our audience is urban working women in India. Draupadi at Work, our WhatsApp community, has 10,000+ members, most of them writers, designers, marketers and other creative professionals. Our Instagram has 27,000 followers and our newsletter has 5,000+ readers. We also run a podcast and events in cities including Mumbai, Pune, Delhi, Bangalore, Chennai and Ahmedabad.
Which brands has Decoding Draupadi worked with?
We ran the #MySecondThought campaign with Cranberry.Fit, and have worked with Yellow, AMFI and C4E, which incubated Decoding Draupadi. Our own projects, such as the Show, Don't Tell stock image library and the Draupadi on the Dais speaker directory, show how we turn something we learn about women into something people use.
How do we start working with Decoding Draupadi?
Email ak@c4e.in with your brand, the women you want to reach and what you have in mind, even if it's a rough idea. We'll set up a call to understand the brief, suggest what would work and send a quote after that. We don't publish fixed prices, because each piece of work is planned around the brand.