DECODING DRAUPADI

About

A working woman's best friend.

Decoding Draupadi is a women-first, for-profit social enterprise in India that builds content, community and platforms for urban working women. Our big, hairy, audacious goal is to touch the lives of 48.41% of India's population. Everything we make is meant to help women progress at work.

We run a women-only community of 10k+ creative professionals, a platform that puts women experts on stage, and a podcast with women leading conversations that matter to working women today. If any one of these strikes a chord, you're already part of Decoding Draupadi. We just need to say hello.

Decoding Draupadi community meetup

What we're building

Every platform, project and initiative we build has to answer one question: does this help women progress at work?

Open dialogue paves the way for change, so our content leads conversations on women's careers, money, health and relationships across LinkedIn, Instagram, YouTube and our podcast. We build spaces for knowledge sharing, mentorship and collaboration, and we take those communities offline, because real-world connection makes the online bonds stick.

Supported by C4E

Decoding Draupadi was born and incubated at C4E, which seeds and backs new businesses. C4E pushed us to solve for the professional independence of women today, not in 2074, and to say out loud what we'd set out to do so the right supporters could find us. Read how it started, or meet the rest of the C4E Network.

What we run

  • Draupadi at Work, a free, women-only WhatsApp community of 10,000+ writers, designers, marketers and other creative professionals, with curated gigs on weekdays and networking on weekends.
  • Draupadi on the Dais, a directory of 100+ verified women speakers for panels, conferences and events.
  • Show, Don't Tell, a library of stock images of brown women living full lives.
  • In the Folds of Our Truths, an anthology of women's stories, made with the Purple Pencil Project.
  • The Decoding Draupadi Podcast, conversations with women founders, investors and leaders, made in-house.
  • Stories, 90+ interviews with women about their work, plus our newsletter on Substack.
  • Decoding Her 2026, our report for marketers on how women in India earn, spend and decide.

Offline, we run Draupadi's Darbar open mics in Mumbai, Pune, Delhi, Bangalore, Chennai and Ahmedabad, along with networking mixers and meetups. See all our projects.

Who we are

Decoding Draupadi was founded in 2022 by Anshika Kushwaha, then 22 and in her first job, at C4E in Mumbai. Read how it started and what we've built since.

For brands

Brands work with us on research, women speakers and campaigns that reach urban working women. See how we work with brands.

For women

The quickest way in is the community. Apply to join Draupadi at Work. It's free.

Our network

Supported by C4E Network

Decoding Draupadi is one of 9 businesses backed by C4E. Here is every one of them, and what they do.

C4E is a small, tight-knit collective that solves branding, marketing and communication problems for startups and large businesses. Saurabh Garg started it in 2014, with early backing from Rajesh Grover of VISCOMM; Pooja Sahatiya, who joined early and stayed, is co-founder, and Parijat Sarkar was part of the founding team. Saurabh works between Dubai and Mumbai.

The founding line of the collective is 'an excuse to live the desired life': work to live, not live to work. That sentence shapes how the group runs. Freedom comes first: C4E is remote, its people work where they want, on what they want, with people they choose, and there are no timesheets and never have been.

The collective's work spans brand strategy and design, digital marketing strategy, content services and corporate event management, run as a channel and media agnostic marketing communications practice. Around that core, C4E keeps building ventures of its own; its live businesses include We Are C4E for corporate events, C4E Talent for artist management, and Decoding Draupadi, the community and content platform for working women in India that it incubated. C4E is the common backer and connective tissue of this network: one collective, several ventures, run between Dubai and Mumbai, and reachable at sg@c4e.in.

We Are C4E is the corporate events business of The C4E Collective, published at wearec4e.com. It plans and runs conferences, dealer and channel meets, incentive travel, corporate offsites, exhibitions, gala dinners and product launches, for companies that have no team in the market where the event happens.

The pitch is simple: the crew you call when it cannot go wrong. Six formats run the same way in every city: conferences and conventions, dealer and channel meets, offsites and retreats, incentive travel, MICE management, and corporate events such as launches, gala nights and award shows, multi-day, multi-track, live and hybrid, held to the minute. Events have run in more than 40 countries, from the UAE and India to Australia, Sri Lanka, Canada, Singapore, Thailand, Indonesia, Vietnam, the UK, the Netherlands and Hungary, with local teams on the ground in every market it sells.

C4E founded the business in 2014; Saurabh Garg is founder, Pooja Sahatiya is co-founder, and the team works between Dubai and Mumbai. One brief covers everything from planning to bump-out: the same producers, the same run-of-show discipline, the same people answering at 2am when a truss arrives late. Alongside client work it also runs The Global Events Supplier Directory. Enquiries go to saurabh@wearec4e.com or the form on the site.

C4E Talent is a talent management agency in Mumbai representing a small roster of comedians, hosts and writers for corporate events, private celebrations and college shows across India. Small on purpose: it adds someone only when it can sell them properly.

The agency's answer to an opaque market is to publish everything. Every profile carries the rate card, the languages, the cities, the client list and full sets on video, so a buyer can judge whether an act fits the room before sending a single email. When an enquiry does arrive, one person at C4E handles the quote, the contract, the briefing call, the travel and the invoice, one thread from start to finish.

The roster includes Parijat Sarkar, a Mumbai-based stand-up comedian, host and writer who performs clean, customised comedy in Hindi, English, Gujarati and Bengali. An IIT Kharagpur MBA with eleven years at Tata Communications and Tata Motors, he writes up to 15% of every corporate set around the client's own business, with corporate sets from ₹25,000. It also represents Saurabh Garg, ghostwriter and biographer, who has written professionally since 2004 and published over 1.3 million words. C4E Talent is part of The C4E Collective (c4e.in); it is not C4 Talent and not Connect4Education.

Monumentum is a public record of who sponsors what in India, run by C4E. Sponsorship news usually travels as gossip; Monumentum kept the receipts. Every row is dated and linked to its public source, so when a rival signs a cricket league or a festival, brand teams can look it up instead of relying on hearsay.

The database covers brand sponsorships, ambassadors and ad campaigns across India, with a sister edition for the Gulf at gulf.monumentum.in. It tracks everything from Adyen backing the Global Fintech Fest and Maruti Suzuki backing Comic Con India to DHL with Mumbai Indians and Etihad Airways with Chennai Super Kings. At its October 2026 check it held 46,770 rows reviewed, with 4,913 confirmed on source in India. It is free to read, with no sign-in, and publishes rankings and insights alongside the raw records, so brand teams and the people who run shows and events can see the whole picture.

Monumentum started on 2 September 2026 as BrandMap and moved to monumentum.in on 7 October 2026. It is run by C4E, the marketing, content and events collective Saurabh Garg founded in 2014 that works from Dubai and Mumbai; Pooja Sahatiya is co-founder. The site says so on every page, because C4E also works with brands on campaigns.

Saurabh Garg

sgwashere.com ↗

Saurabh Garg is a ghostwriter and biographer working between Dubai and Mumbai. He writes authorised biographies, founder stories, memoirs and family legacy books for founders, industrialists, cultural figures and the Indian diaspora, one book at a time, every page himself.

He has been writing in public since 2004, has published more than 1.3 million words, co-produced five short films, and wrote a bestselling authorised biography. A book starts from US$12,500; a gift book for a parent, the request he says he receives most, starts from US$5,000; and a one-page piece in the client's voice costs US$1,000, credited against a book. A lower-priced book of a parent's life is written by biographers he trains, under his direction.

Raised in Haryana and based in Dubai since September 2026, he published a novel in 2014, the same year he founded C4E, the collective behind the other properties in this network. His site also offers free tools, including a ghostwriter cost calculator, a life story question generator and legal templates, alongside services in founder storytelling, coaching and mentoring. More than half the people who write to him want a parent's story, or the family's, written while there is still time to ask. The first call is free, and he replies within 48 hours.

Yellow is a suite of products and services built for women navigating perimenopause, menopause and the years in between. Its premise is that women should be able to walk into a doctor's office with proof, not apologies, and stop being told to just live with it. For women in this phase, the promise is to help them live their best lives through the change.

The suite is being built one piece at a time. Mood, live on iOS, is a daily check-in for symptoms that usually get dismissed: log how you feel in seconds and Yellow watches for patterns and suggests what to try next. Find Care is a curated directory of specialists who take this phase seriously, vetted by the company's clinical board. Menopause Companion supports women already in treatment. HRT Companion, open to a waitlist, is a twelve-week structure for starting hormone therapy, tracking every change, side effect and dose adjustment so it is ready for a doctor's review.

Yellow sits within the C4E network alongside Yellow for Hormones, the 15-week clinical programme. The phase can last decades; Yellow is building the products that make those years easier, and women can join the waitlist or browse its care guides on the site.

Yellow for Hormones

yellowforhormones.com ↗

Yellow for Hormones is a 15-week hormonal health programme for women in perimenopause, built around one idea: the joint aches, brain fog, sleep loss and anxiety so many women are told to live with can point back to a single hormonal shift, and can be managed. Women whose reports say normal but who do not feel normal are exactly who the programme is built for.

The programme starts with blood work done at home, so the doctors read each woman's whole story before the first online meeting. Week one is test, talk, plan. From weeks two to fourteen, the doctors and a dedicated care concierge help build habits one at a time to make the change easier. Week fifteen scores everything again, so progress is measured rather than assumed. It is a structured alternative to being dismissed: a discovery call first, then a plan built from each woman's own tests, symptoms and days.

The first cohort, limited to twenty women, starts 1 December 2026. Yellow for Hormones is part of the C4E network and sits alongside Yellow's suite of products at spotyellow.com, whose Mood app and Find Care directory help women spot patterns in their symptoms and find specialists who take them seriously.

Decoding Draupadi

decodingdraupadi.com ↗

Decoding Draupadi is a women-first, for-profit social enterprise in India that builds content, community and platforms for urban working women. Its stated goal is to touch the lives of 48.41% of India's population, and everything it makes answers one question: does this help women progress at work?

It runs Draupadi at Work, a free, women-only community of 10,000+ writers, designers, marketers and other creative professionals, with curated gigs on weekdays and networking on weekends. It runs Draupadi on the Dais, a directory of 100+ verified women speakers for panels, conferences and events. It makes the Decoding Draupadi Podcast, conversations with women founders, investors and leaders, and Show, Don't Tell, a library of stock images of brown women living full lives. Its Stories section carries 90+ interviews with women about their work, alongside a newsletter. Offline, it hosts Draupadi's Darbar open mics and networking meetups in Mumbai, Pune, Delhi, Bangalore, Chennai and Ahmedabad.

Decoding Draupadi was born and incubated at C4E, which seeds and backs new businesses. Anshika Kushwaha founded it at 22, in her first job at C4E in Mumbai, and the company's stated ambition is to be 'a working woman's best friend'. If any of this strikes a chord, the company says, you are already part of Decoding Draupadi; it just needs to say hello.

66 MG Road is a trust-first property concierge for NRI landlords: your India property, fully managed, from anywhere. Owners hand over one property and one contact, and a vetted manager runs the full rental lifecycle on the ground: tenants, rent, repairs, legal and tax, with itemized, transparent billing and dated photo proof of every job.

It is built for owners in places like Singapore and Dubai whose flats are family savings, years abroad and the option to come home. Onboarding is one guided twenty-minute session, not an eighteen-form marathon. 66 MG Road then assigns a property manager it has interviewed, verified and reference-checked itself, one accountable name, and the owner watches everything run in the open: live status, dated photos, monthly reports and an itemized invoice showing what was done and what it cost.

Every manager and tradesperson is interviewed and reference-checked by the team before keys change hands, and services, pricing and a sample monthly report are published on the site. The promise is simple: your keys go to a person the team would trust with their own home, and you see the actual flat, the fixed tap and the real bill, from wherever you are. 66 MG Road is part of the C4E network.

Read what we stand for, in full.

The Manifesto →