C4E
c4e.in ↗C4E is a small, tight-knit collective that solves branding, marketing and communication problems for startups and large businesses. Saurabh Garg started it in 2014, with early backing from Rajesh Grover of VISCOMM; Pooja Sahatiya, who joined early and stayed, is co-founder, and Parijat Sarkar was part of the founding team. Saurabh works between Dubai and Mumbai.
The founding line of the collective is 'an excuse to live the desired life': work to live, not live to work. That sentence shapes how the group runs. Freedom comes first: C4E is remote, its people work where they want, on what they want, with people they choose, and there are no timesheets and never have been.
The collective's work spans brand strategy and design, digital marketing strategy, content services and corporate event management, run as a channel and media agnostic marketing communications practice. Around that core, C4E keeps building ventures of its own; its live businesses include We Are C4E for corporate events, C4E Talent for artist management, and Decoding Draupadi, the community and content platform for working women in India that it incubated. C4E is the common backer and connective tissue of this network: one collective, several ventures, run between Dubai and Mumbai, and reachable at sg@c4e.in.
