Blog

Stories, told straight.

Conversations with women building careers on their own terms, podcast episodes, and notes from the founder.

Featured Pieces · 18 Jun 2026

Being Enough and Becoming More Can Coexist

A conversation with Ritesh Kumari, Senior Project Manager at DTDC Express, who grew up in a small village in Haryana, studied at SRCC, graduated with a Gold Medal, failed UPSC, published a poetry book, became a mother, and is still building Ritesh Kumari’s story does not move in a straight line. It moves through a…

Featured Pieces · 18 Jun 2026

Your Non-Linearity Is Not a Liability. It Is Your Edge

A conversation with Apoorva, Growth Marketing Leader who has spent seven years building growth engines across fintech, hospitality, e-commerce, entertainment, and mobility, and who will tell you plainly that growth marketing is a boring process, and means it as a compliment Apoorva has spent seven years across some of the most complex consumer funnels in…

Featured Pieces · 15 Jun 2026

Ambition and Well-Being in the Same Hand

A conversation with Sayali Kalsekar, Brand Manager at Pittie Group, who grew up in Vengurla, built a career across food brands, customer experience, sales, and marketplace growth, and is now learning to measure a good life by more than what she has ticked off Sayali Kalsekar grew up in Vengurla, a small town in coastal…

Featured Pieces · 8 Jun 2026

The Artificial Structures We Built Around Success

A conversation with Shimee Gupta, Director at Meesho and a seven-year P&G veteran who decided to redefine success on her own terms Shimee Gupta has spent her career at the intersection of legacy brand building and hyper-growth consumer internet, moving from seven years at P&G to leading categories at Meesho. What runs through every answer…

Featured Pieces · 8 Jun 2026

You Don’t Have to Earn the Right to Slow Down

A conversation with Ishita Paliwal, brand builder and marketer, on what it really takes to launch something new, why emotional memory is the only metric that matters, and what happens when a high-functioning person finally stops performing. Ishita Paliwal launched a 117-villa luxury resort in Udaipur, relaunched New Balance in India, and took ITC Hotels…

Featured Pieces · 4 Jun 2026

What Looked Like Randomness From the Outside Was Just Me Collecting Context

A conversation with Shivangi P Deshpande, Brand Marketing Manager at Tira, on why India never moves in one direction, what rest actually means when everything is loud, and why jack of all trades might just be the whole point. Shivangi P Deshpande is a 29-year-old in Mumbai trying to make sense of adulthood, ambition and…

Featured Pieces · 2 Jun 2026

Don’t Compare Your Chapter 1 to Someone Else’s Chapter 10

A conversation with Priyanka Agarwal, Deputy Director FP&A at PepsiCo, on bridging the gap between finance and people, what high performance actually costs, and the resilience she inherited by simply watching her mother live. Priyanka Agarwal is a gold medallist CA who has skydived, fallen out of a river tube, shared stories with strangers, and…

Featured Pieces · 1 Jun 2026

Working in Media Taught Me How to Capture Attention. Working in FMCG Taught Me How to Earn It

A conversation with Aparna Balachander, Assistant Brand Manager, Glow & Lovely at Unilever, on what effective communication actually requires, why the invisible work is what creates the conditions for everything visible, and why becoming more curious and less certain is the real sign of growth. Aparna Balachander has moved from Star Sports to Unilever, from…

Featured Pieces · 29 May 2026

Every Relationship Has an Internal Journey. Engagement Is Critical There Too

A conversation with Aishwarya Anand, Manager Brand Solutions at Flipkart, on what a career in brand performance teaches you about people, why D2C brands get attention and traditional ones don’t, and the ghungroos she bought herself when she was finally ready to go back. Aishwarya Anand spends her days thinking about brand performance at Flipkart:…

Featured Pieces · 28 May 2026

Good Work Does Not Come With Immediate Recognition. But That Doesn’t Mean It Doesn’t Matter

A conversation with Neha Masurekar, Marketing Manager at Johnson & Johnson, on what healthcare communication demands of you, why restraint is a skill, and what motherhood taught her about work that nobody warned her about. Neha Masurekar works in surgical sutures. On paper, that sounds technical and distant. But spend five minutes with how she…

Featured Pieces · 25 May 2026

Ambition Is Not Something to Apologise For. It Is Something to Honour

A conversation with Stuti Kachhwaha, Brand Manager at ITC Limited, on what happens when you stop being afraid of failure, why not all invisible work is created equal, and the mother who made sure her daughter’s dreams were not up for negotiation. Stuti Kachhwaha keeps a ledger. Books read, quotes loved, places visited, things she…

Featured Pieces · 22 May 2026

Good Companies Follow Data. Great Companies Make It

A conversation with Keha Sagar Gupta, Brand Manager at Unilever on building for the person nobody designed for, why influencer marketing is headed downhill, and the circus of life you never actually master, only juggle. I was not prepared for Keha. I went into this conversation with my questions ready, and within ten minutes she…