Blog

Stories, told straight.

Conversations with women building careers on their own terms, podcast episodes, and notes from the founder.

Featured Pieces · 29 Apr 2026

Real Women Don’t Want to Aspire. They Want to Feel Seen

A conversation with Jyoti, brand and growth strategist, and someone building resilience from the inside out. Jyoti has a very clear point of view about what women actually want from brands. Not aspiration. Not the polished version of a life slightly out of reach. Recognition. The feeling of seeing yourself in what a brand puts…

DD Blog · 27 Apr 2026

Good Work Rarely Looks Polished in the Process

A conversation with Mallika Fatehpuria, marketer, content creator, and someone learning to let things be what they are. Mallika Fatehpuria doesn’t think of good work as something that reveals itself after it’s out in the world. For her, it’s usually visible much earlier, in the process itself. In the energy in the room, the back-and-forth,…

DD Blog · 21 Apr 2026

Blazer has six letters. So does Chains.

By Muskan Goel The internet picks its new favourite word every few months. Right now, that word is authenticity. You’ve seen it, I’ve seen it; every LinkedIn expert, every personal brand coach, every Instagram guru, with a ring light and a linen shirt will tell you with complete sincerity to just be authentic. Show up…

DD Blog · 15 Apr 2026

Khan Sir’s Statement Was Wrong. Here Is the Damage It Is Actually Doing.

Beyond the outrage, beyond the obvious. What this moment reveals about what we are quietly teaching an entire generation, and why it is so much harder to undo than a viral clip. Let us get the obvious part out of the way. Yes, the statement was wrong. Yes, reducing women to saaman, objects, goods, things,…

Featured Pieces · 11 Apr 2026

The Traveller Who Happens to Work in Marketing

A conversation with Pranavi Chhikniwala, marketer, solo traveller, and someone who quit her first job with 20K in savings and never looked back. Pranavi Chhikniwala will tell you she is a traveller, reader, and writer, in that order. Marketing comes after. She leads Marketing at Zostel, one of India’s most beloved travel brands. She manages…

Featured Pieces · 10 Apr 2026

The Race No One Admits They Are Running

A conversation with Oshian, influencer marketing strategist, builder of real relationships, and someone figuring it out one version at a time. Some people walk into a conversation already performing. Oshian does not. She works in one of the most visible corners of modern marketing, influencer and content-led growth for D2C beauty brands. The work is…

Featured Pieces · 3 Apr 2026

The Yapper Who Knows Exactly What She Wants

A conversation with Aanya Jain: brand communicator, enthusiastic learner, and proud people person. There is a particular kind of woman who walks into a room and immediately makes it louder, warmer, and more alive. Aanya Jain is that woman. She will tell you she is a yapper. She will also tell you she works best…

Featured Pieces · 20 Mar 2026

Validation Is Temporary. Progress Is Not

A conversation with Vatsala brand strategist at HDFC Bank, IIM Ranchi alumna, responsible middle child, and self-described pressure-activated achiever. There is a particular kind of professional who doesn’t need applause to keep going. Vatsala is one of them. Trained at IIM Ranchi and now working in brand strategy at one of India’s largest financial institutions,…

Featured Pieces · 16 Mar 2026

You’re Better Than You Think

Anju Jayaram on the myth of the linear career, why the gender pay gap burden keeps landing on women, and what fourteen years of building taught her about staying the ground. I went into this conversation with a list of questions and came out with something more useful: a clearer way of thinking about several…

Featured Pieces · 16 Mar 2026

Afraid, and Moving Anyway

A conversation with Shibani: a brand manager, a city explorer, and someone learning, one step at a time, that the detours are where the real learning lives. Shibani has built a diverse cross-category marketing journey, starting with on-ground sales experience, then moving into beauty and personal care, followed by e-commerce and digital-first retail, expanding into…

DD Blog · 14 Mar 2026

We See You. We’re Just Not Buying It Anymore.

Every March, brands rediscover women. Every March, women roll their eyes. Here’s what the comment sections already know that the marketing industry refuses to learn. There is a particular kind of exhaustion that comes not from being ignored, but from being noticed in exactly the wrong way. Women know this exhaustion. It shows up every…

Featured Pieces · 13 Mar 2026

Wholeness Over Performance

A conversation with Mitali brand strategist, eldest daughter, and someone learning, deliberately, to live in the present. Some people think out loud. Mitali thinks in clarity. Working at the intersection of brand strategy, client servicing, and creative direction at a creative agency, she has built a career on turning ambiguity into structure, on asking the…