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Working in Media Taught Me How to Capture Attention. Working in FMCG Taught Me How to Earn It I Decoding Draupadi

Working in Media Taught Me How to Capture Attention. Working in FMCG Taught Me How to Earn It I Decoding Draupadi

by Rishika Agrawal | Jun 1, 2026 | DD Blog, Featured Pieces

A conversation with Aparna Balachander, Assistant Brand Manager, Glow & Lovely at Unilever, on what effective communication actually requires, why the invisible work is what creates the conditions for everything visible, and why becoming more curious and less...
Good Companies Follow Data. Great Companies Make It I Decoding Draupadi 

Good Companies Follow Data. Great Companies Make It I Decoding Draupadi 

by Rishika Agrawal | May 22, 2026 | DD Blog, Featured Pieces

A conversation with Keha Sagar Gupta, Brand Manager at Unilever on building for the person nobody designed for, why influencer marketing is headed downhill, and the circus of life you never actually master, only juggle.  I was not prepared for Keha. I went into...
Most Brands Don’t Even Have a Personality. So That Tracks | Decoding Draupadi 

Most Brands Don’t Even Have a Personality. So That Tracks | Decoding Draupadi 

by Anshika Kushwaha | May 15, 2026 | DD Blog, Featured Pieces

A conversation with Arushi Sood, brand and marketing professional, on what consumers actually trust, what brands keep getting wrong, and what it looks like to walk away from a corporate job and start living.  Arushi Sood has spent years building trust for brands...
Healthcare Marketing Is Quieter, But Much Deeper | Decoding Draupadi 

Healthcare Marketing Is Quieter, But Much Deeper | Decoding Draupadi 

by Anshika Kushwaha | May 14, 2026 | DD Blog, Featured Pieces

 A conversation with Tanu Kasana, brand manager in healthcare and pharma, on communication as responsibility, trust built in quieter rooms, and living a life that genuinely feels like yours.  Tanu Kasana works in one of the few industries where communication...
The Resume Will Fill Itself | Decoding Draupadi 

The Resume Will Fill Itself | Decoding Draupadi 

by Anshika Kushwaha | May 13, 2026 | DD Blog, Featured Pieces

A conversation with Divyankshi Puri, brand marketer at Minimalist on values that don’t move, conviction that compounds, and what ambition looks like when it stops being a race.  Divyankshi Puri joined Minimalist already a fan, and became a bigger one from...
The Person You Forget to Design For Will Eventually Become Your Biggest Problem | Decoding Draupadi

The Person You Forget to Design For Will Eventually Become Your Biggest Problem | Decoding Draupadi

by Anshika Kushwaha | May 12, 2026 | DD Blog, Featured Pieces

A conversation with Ajita Swaroop, Marketing Head at a commerce technology company, on ecosystems built on trust, campaigns that stay in memory rather than trending for 48 hours, and the long project of becoming someone worth watching.  Ajita Swaroop has spent...
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