Decoding Draupadi

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Most Brands Don’t Even Have a Personality. So That Tracks | Decoding Draupadi 

Most Brands Don’t Even Have a Personality. So That Tracks | Decoding Draupadi 

by Anshika Kushwaha | May 15, 2026 | DD Blog, Featured Pieces

A conversation with Arushi Sood, brand and marketing professional, on what consumers actually trust, what brands keep getting wrong, and what it looks like to walk away from a corporate job and start living.  Arushi Sood has spent years building trust for brands...
Afraid, and Moving Anyway | Decoding Draupadi

Afraid, and Moving Anyway | Decoding Draupadi

by Anshika Kushwaha | Mar 16, 2026 | DD Blog, Featured Pieces

A conversation with Shibani: a brand manager, a city explorer, and someone learning, one step at a time, that the detours are where the real learning lives. Shibani has built a diverse cross-category marketing journey, starting with on-ground sales experience, then...

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