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Good Companies Follow Data. Great Companies Make It I Decoding Draupadi 

Good Companies Follow Data. Great Companies Make It I Decoding Draupadi 

by Rishika Agrawal | May 22, 2026 | DD Blog, Featured Pieces

A conversation with Keha Sagar Gupta, Brand Manager at Unilever on building for the person nobody designed for, why influencer marketing is headed downhill, and the circus of life you never actually master, only juggle.  I was not prepared for Keha. I went into...
From Chasing Milestones to Building a Life That Holds | Decoding Draupadi

From Chasing Milestones to Building a Life That Holds | Decoding Draupadi

by Anshika Kushwaha | May 11, 2026 | DD Blog, Featured Pieces

A conversation with Aashi Maroo, brand manager, XLRI alumna, and someone navigating the gap between ambition and the life she actually wants. Aashi Maroo has done everything the plan said she should. Studied well. Got into XLRI. Landed strong roles at Reliance and...
Marketing Can Amplify Desirability. It Cannot Create It | Decoding Draupadi

Marketing Can Amplify Desirability. It Cannot Create It | Decoding Draupadi

by Anshika Kushwaha | Apr 29, 2026 | DD Blog, Featured Pieces

A conversation with Ruchi, brand manager, dancer, and someone figuring out how to hold all her worlds at once. Ruchi came to brand roles through product, curation, and merchandising. That path matters. It means she understands desirability from the inside out. Not...
Good Work Rarely Looks Polished in the Process | Decoding Draupadi

Good Work Rarely Looks Polished in the Process | Decoding Draupadi

by Anshika Kushwaha | Apr 27, 2026 | DD Blog

A conversation with Mallika Fatehpuria, marketer, content creator, and someone learning to let things be what they are. Mallika Fatehpuria doesn’t think of good work as something that reveals itself after it’s out in the world. For her, it’s usually visible much...
The Yapper Who Knows Exactly What She Wants | Decoding Draupadi

The Yapper Who Knows Exactly What She Wants | Decoding Draupadi

by Anshika Kushwaha | Apr 3, 2026 | DD Blog, Featured Pieces

A conversation with Aanya Jain: brand communicator, enthusiastic learner, and proud people person. There is a particular kind of woman who walks into a room and immediately makes it louder, warmer, and more alive. Aanya Jain is that woman. She will tell you she is a...
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