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Women on careers, money and life, told straight.

Featured Pieces · 16 Oct 2026
Remove ‘Am I Good Enough’ From Your Dictionary. Replace It With ‘Am I Doing My Best?’
Niharika Bhatnagar has built her career at the intersection of brand reputation and public perception: at Ola when it was tumultuous, at Nestlé when it was complicated, and at Bajaj Auto, where she led PR, media, and events before her recent promotion to Brand Content & Social Manager. She knows what it costs to shape…

Featured Pieces · 31 Aug 2026
I Don’t Need to Earn My Seat in Every Meeting
A conversation with Isha Patwardhan, Sr. Digital Marketing Manager at ICICI Lombard, who has built brands across fashion, financial services, and insurance Isha has spent her career moving between categories that share almost nothing on the surface, fashion, financial services, insurance, and carrying one conviction across all of them: people don’t buy products, they buy…
Podcast · 29 Aug 2026
Vinita Surana on why the reality bends once you stop waiting for someone else’s yes.
Vinita Surana learned early that reality bends to conviction, not the other way round. This is the story of how she stopped needing anyone else’s yes.
Latest on the podcast
Lakhs at 18, broke by 25: Why every woman needs her own money
Aarushi Vig
Founder, IT company · Host, Podcast with Aashi
Invited to be a guest? See how it works or book your slot.
From our Substack
Notes from inside the sisterhood.

8 Sept 2026
Your mum had an affair. With patriarchy.
The beliefs the women in our families carried without question, and never called by name.

1 Sept 2026
The Place That Was Never Ours To Begin With
On third places, the Indian working woman, and the radical act of sitting somewhere just to sit.

26 Aug 2026
💄The Friendship Recession Is Real, And You're Probably In One
Adult friendships don't end in a fight. They end in a hundred small "let's catch up soon" texts that never happen.

18 Aug 2026
The Mouse in the Room
What we've absorbed as fact about our own cycles, and how much of it was actually tested on a body that doesn't have one

5 Aug 2026
“Just Seeing Where Things Go" Is a Scam
You negotiate your salary. You don't negotiate your situationship. Here's why that's a problem:

26 Jul 2026
Women and the Woman Card
The deck was always stacked. Here's why we're done hiding our hand.

8 Jul 2026
The Fine Print Nobody Reads Before Moving to Dubai
Three Indian women moved for work, stayed for the plot, and told us everything the Reels leave out.

22 Jun 2026
Every Woman Has a Bra Story, and a Drawer Full of Evidence
On fit that never quite fits, sizing that was never built for us, the body image spiral nobody warns you about, and the quiet relief of finally unclasping it at the end of the day.

10 Jun 2026
Nobody Warned You That Finding a Home Would Feel Like This
A roof over your head should not require this much of you.

2 Jun 2026
Why Your Work Bestie Is Not Your Real Friend
She covers for you. She vents with you. She knows your coffee order by heart. But do you actually know her? On the strange closeness and even stranger distance of work friendships.

22 May 2026
The Responsible Daughter Tax
Nobody put a price on it. You just kept paying.

14 May 2026
"Whiny-women" vs the health care they get.
Dismissed. Delayed. Diagnosed wrong. On how medicine was built around male bodies, and what that costs women every day.
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