The DD Blog
Leading Mumbles into Conversations
Most Brands Don’t Even Have a Personality. So That Tracks | Decoding DraupadiÂ
A conversation with Arushi Sood, brand and marketing professional, on what consumers actually trust, what brands keep getting wrong, and what it looks like to walk away from a corporate job and start living. Arushi Sood has spent years building trust for brands...
Healthcare Marketing Is Quieter, But Much Deeper | Decoding DraupadiÂ
A conversation with Tanu Kasana, brand manager in healthcare and pharma, on communication as responsibility, trust built in quieter rooms, and living a life that genuinely feels like yours. Tanu Kasana works in one of the few industries where communication...
The Resume Will Fill Itself | Decoding DraupadiÂ
A conversation with Divyankshi Puri, brand marketer at Minimalist on values that don't move, conviction that compounds, and what ambition looks like when it stops being a race. Divyankshi Puri joined Minimalist already a fan, and became a bigger one from the...
The Person You Forget to Design For Will Eventually Become Your Biggest Problem | Decoding Draupadi
A conversation with Ajita Swaroop, Marketing Head at a commerce technology company, on ecosystems built on trust, campaigns that stay in memory rather than trending for 48 hours, and the long project of becoming someone worth watching. Ajita Swaroop has spent...
Confidence Follows Action. It Does Not Precede It | Decoding Draupadi
A conversation with Sukeerat Kaur Mitra, operations and supply chain professional, on what actually turns ideas into products, why complexity lives in people not plans, and the real work that happens when things break. Sukeerat Kaur Mitra works in the part...
From Chasing Milestones to Building a Life That Holds | Decoding Draupadi
A conversation with Aashi Maroo, brand manager, XLRI alumna, and someone navigating the gap between ambition and the life she actually wants. Aashi Maroo has done everything the plan said she should. Studied well. Got into XLRI. Landed strong roles at Reliance and...
My Competition Was Always Belief Systems | Decoding Draupadi
A conversation with Gayathri Ranganathan, brand and product strategist, and someone who has worked every gear in the machine before deciding where to lead from. Gayathri Ranganathan has not followed a straight line. Retail marketing, sales leadership,...
Being Right on the Data Is Never Enough | Decoding Draupadi
A conversation with Bhawana Raj, finance and strategy leader, the invisible glue in every room she is in, and someone learning to let go a little. Bhawana Raj leads a team of over fifty people. She is the person everyone turns to when things need to get...
The Right Decision Is the One That Puts You Where You Can Stretch the Most | Decoding Draupadi
A conversation with Ashima Gaur, growth and category strategist, and someone who traded certainty for proximity to impact and has not looked back since. Ashima Gaur left a stable healthcare MNC role straight out of her MBA for a category role at Swiggy. ...
Strong in Ways That Don’t Look Loud | Decoding Draupadi
A conversation with Manvi, brand manager, early ownership taker, and someone quietly building a self that feels a little more whole. Manvi moved fast. From social media and communications into brand ownership earlier than most, she has spent the last few years...