The DD Blog
Leading Mumbles into Conversations
You Don’t Have to Earn the Right to Slow Down I Decoding Draupadi
A conversation with Ishita Paliwal, brand builder and marketer, on what it really takes to launch something new, why emotional memory is the only metric that matters, and what happens when a high-functioning person finally stops performing. Ishita Paliwal...
What Looked Like Randomness From the Outside Was Just Me Collecting Context I Decoding DraupadiÂ
A conversation with Shivangi P Deshpande, Brand Marketing Manager at Tira, on why India never moves in one direction, what rest actually means when everything is loud, and why jack of all trades might just be the whole point. Shivangi P Deshpande is a...
Don’t Compare Your Chapter 1 to Someone Else’s Chapter 10 I Decoding Draupadi
A conversation with Priyanka Agarwal, Deputy Director FP&A at PepsiCo, on bridging the gap between finance and people, what high performance actually costs, and the resilience she inherited by simply watching her mother live. Priyanka Agarwal is a gold...
Working in Media Taught Me How to Capture Attention. Working in FMCG Taught Me How to Earn It I Decoding Draupadi
A conversation with Aparna Balachander, Assistant Brand Manager, Glow & Lovely at Unilever, on what effective communication actually requires, why the invisible work is what creates the conditions for everything visible, and why becoming more curious and less...
Every Relationship Has an Internal Journey. Engagement Is Critical There Too I Decoding Draupadi
A conversation with Aishwarya Anand, Manager Brand Solutions at Flipkart, on what a career in brand performance teaches you about people, why D2C brands get attention and traditional ones don't, and the ghungroos she bought herself when she was finally ready to go...
Good Work Does Not Come With Immediate Recognition. But That Doesn’t Mean It Doesn’t Matter I Decoding Draupadi
A conversation with Neha Masurekar, Marketing Manager at Johnson & Johnson, on what healthcare communication demands of you, why restraint is a skill, and what motherhood taught her about work that nobody warned her about. Neha Masurekar works in surgical...
Ambition Is Not Something to Apologise For. It Is Something to Honour I Decoding Draupadi
A conversation with Stuti Kachhwaha, Brand Manager at ITC Limited, on what happens when you stop being afraid of failure, why not all invisible work is created equal, and the mother who made sure her daughter's dreams were not up for negotiation. Stuti Kachhwaha...
Good Companies Follow Data. Great Companies Make It I Decoding DraupadiÂ
A conversation with Keha Sagar Gupta, Brand Manager at Unilever on building for the person nobody designed for, why influencer marketing is headed downhill, and the circus of life you never actually master, only juggle. I was not prepared for Keha. I went into...
Most Brands Don’t Even Have a Personality. So That Tracks | Decoding DraupadiÂ
A conversation with Arushi Sood, brand and marketing professional, on what consumers actually trust, what brands keep getting wrong, and what it looks like to walk away from a corporate job and start living. Arushi Sood has spent years building trust for brands...
Healthcare Marketing Is Quieter, But Much Deeper | Decoding DraupadiÂ
A conversation with Tanu Kasana, brand manager in healthcare and pharma, on communication as responsibility, trust built in quieter rooms, and living a life that genuinely feels like yours. Tanu Kasana works in one of the few industries where communication...